Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 200 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.
Breitling has a strong commitment to creating beautiful products and experiences with better materials, better manufacturing, and better packaging. Following their industry-leading launch in October 2022 of the proof-ofconcept Super Chronomat Automatic 38 Origins – Breitling’s first traceable watch, they have continued to implement the road map established by that release and to onboard even more suppliers to their sustainability efforts. To signify those products containing better gold and/or better diamonds, the Breitling Origins label was introduced.
Understanding the provenance of raw materials, goods, and services along the value chain is essential to assess sustainability performance. To develop its traceability and transparency capabilities, Breitling partners with Sourcemap to verify chain of custody and certifications along the way. Key artisanal and small-scale gold and lab-grown diamonds value chain partners are detailed in its extended Sourcemap, which is publicly available. The product owner is also provided with a blockchain certificate for the watch enriched with sustainability data.
In addition to this, Breitling works with key suppliers, including gold and diamond suppliers, on initiatives related to social and environmental impact.
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