Camille Louise Jewellery is a phygital (physical and digital) Swiss impact-tech brand committed to sustainability. It pioneers the future of jewellery ownership and narrative, actively contributing to Sustainable Development Goals (SDGs) 5, 9, 10, 12, 13, and 17, while pursuing the path towards Net-Zero. Founded in 2020 by Aline d’Ambricourt and Camille Louise Merré, a mother-daughter duo recognized as Top 100 Innovators by IoDF for “planet profitability,” Top 100 Women @Davos, Top 100 Women of the Future Global Vol. I in “Web3 & Metaverse,” and Top 25 Women in the Metaverse, among other accolades.
At CLJ, harnessing the power of technology as a key lever for circularity, enhancing the consumer experience, and reducing returns while minimizing environmental impact and carbon emissions is a priority. The Maison acknowledges a profound responsibility to minimize environmental impact, recognizing that planet Earth is non-fungible—unique, irreplaceable, and non-interchangeable. Powered by a commitment to redefine the jewellery industry, CLJ integrates cutting-edge technologies such as XR, blockchain, and NFTs, driven by a focus on value creation into every facet of the jewellery value chain. The maison aims to act as a catalyst for positive change, showcasing that it is possible to be both profitable and sustainable. By intertwining phygital (in real life and online) tokenized jewellery and leading an omnichannel circularity business-to-experience model, CLJ prioritizes planetary profitability while advancing technology to deliver solutions for sustainable growth.
CLJ’s core focus is driven on technology tools that power emerging technology, enhancing the end-user experience and driving transparency through traceability, trackability and accountability showcases in the phygital 360° client journey.
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