The gray market continues to pose significant challenges for manufacturers, distributors, and consumers globally. These unauthorized channels not only tarnish brand reputation but also can jeopardize product quality and safety. In the current global market scenario, effectively controlling the gray market is not just important; it is paramount, particularly in high-value supply chains such as perfumery and luxury goods. Implementing serialization, involving unique identification solutions and track-and-trace systems, is a proactive measure to mitigate these issues.
The innovative GMC Pro system developed by Atlantic Zeiser, is a robust and comprehensive solution, addressing gray market challenges.
Atlantic Zeiser’s system extends its relevance beyond the luxury sector, finding applications in diverse sectors such as fine wines, jewelry, fashion, consumer electronics, and the automotive industry. Enhancing value throughout the distribution channel, product serialization is crucial for industries prioritizing traceability, authenticity, and regulatory compliance. By ensuring product traceability and authenticity, Atlantic Zeiser’s system fosters consumer trust and safeguards brand integrity.
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