The company Equal Profit was created in 2019 and results from the PhD thesis of Inès Burrus, its founder. Her research project focused on the reasons why young people are moving out of farming and are leaving rural areas. Results show that ensuring farmers’ financial well-being is key to make farming an attractive life-choice profession to youth. This implies that power dynamics among supply chain actors should be addressed, and value needs to be shared more equitably among them. The Equal Profit movement is a path to more equity, and less poverty.
Transparent Profit Certification
The Transparent Profit model answers one fundamental question raised by consumers: what exactly are we paying for? Who receives how much money of the price that we pay, from farmers to retailers? Following supply chain mapping, the Transparent Profit certification estimates the costs and profits of each actor of the supply chain and compares the proportion of each to the total. By disclosing the actual value distribution of products, consumers are informed of the breakdown of the price that they pay. This method makes it possible to highlight the disparities between costs and profits. Transparent Profit is therefore a prerequisite to a more equitable value distribution.
Equal Profit Certification
The purpose of the Equal Profit model is to go beyond the subjective debate of what is considered fair by distributing value equitably from farm to cart, in an objective manner. Equal Profit goes beyond minimum prices or premiums for farmers by engaging with the whole supply chain from a cost perspective. The Equal Profit certification implies that profit is distributed in a way that is proportional to the effort that each actor puts into the global supply chain. This effort is measured as a function of costs borne by each actor. To sum up: the more you contribute, the more you earn. By sharing profit equitably among global supply chain actors, Equal Profit ensures economic equity and fosters solidarity among them.
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