ZATAP

Transparency is key for luxury brands to build trust with consumers. With its Product Cloud Platform (PCP), ZATAP offers a comprehensive suite of solutions to support luxury brands in their endeavor to enhance product and supply chain transparency for consumers, including Digital Product Passport (DPP). This enables brands to create immersive engagement experiences for their customers at all stages while fostering trust.

The main components of the ZATAP Product Cloud Platform include:

• Content Management System: Dynamically Add Content, Run Campaigns
• Data & Insights: CRM to Track Product Interactions and User Engagement
• Front End: ZATAP Mobile App, Customer Mobile App, Web-App, API
• Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
• Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution

With ZATAP, brands are one tap away from:

• Protection against counterfeiting
• Showcase of traceability and transparency in compliance with regulatory requirements
• Comprehensive tracking of the entire product lifecycle and insights on the consumers at every stage (i.e. after-sales services)
• A direct communication channel, to offer prolonged phygital customer experiences (i.e. loyalty programs and targeted marketing campaigns)

With ZATAP, customers are one tap away from:

• Digital product passport (i.e. traceability information, care instructions, digital warranty, and repair services)
• ​​Secure secondary trading to promote a circular economy (i.e. ownership claim, transfer, etc.)
• Exclusive brand communication with community benefits and loyalty programs
• Unique phygital experiences (i.e. storytelling, wear-to-earn, digital wearables, etc.)
  

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