Aura Blockchain Consortium is the first and only consortium created from luxury brands for luxury brands. It is the industry’s leader with over 40 luxury member brands and 30 million products recorded on the Aura blockchain.
Aura Blockchain Consortium was born from the need to address the common challenges faced by the luxury goods industry through the transformative power of blockchain technologies. They encourage luxury brands to dream big, begin with small-scale pilots, and use a trusted and secure platform to enhance the customer journey in unprecedented ways.
Established by LVMH, Mercedes-Benz, OTB Group, Prada Group, and Cartier, part of Richemont, with a vision that collaboration can coexist between competitors for the greater good, Aura Blockchain Consortium is on a mission to help the luxury industry embrace their digital transformation by putting the consumer at the centre to enrich and empower the customer experience through simple and customisable solutions. Through traceability, transparency, authenticity and sustainability, Aura Blockchain Consortium forges trust and serves as a safe haven for luxury innovation.
They are a non-profit association of luxury brands investing in emerging technologies and innovative thinking to bring the customer experience to a new level and build a virtuous future for the luxury industry. They strive to make blockchain solutions and related technologies easy and available to all luxury brands by providing tools to assist in creating transparency and trust for all customers and stakeholders. Aura Blockchain Consortium strives to improve the buying, owning, selling, reselling and recycling experience of
luxury goods.
Embrace the future of luxury with Aura Blockchain Consortium - where tradition meets innovation, and possibilities are reimagined. Together, let us craft a new era of luxury.
Today, Aura Blockchain Consortium proudly unites over 40 luxury brand members.
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Dive deeper into the innovative world of our technology suppliers and discover the valuable contributions of our members, including leading brands and suppliers, by exploring our 'Technology For Transparency' report. A gateway to a wealth of insights and pioneering solutions shaping the future of transparency in the luxury industry.
Pioneering Transparency Through Technology in the Luxury Sector
A hub for academic research and insights, dedicated to analyzing, assessing and displaying the newest digital innovations that can empower brands and customers with relevant and intuitive information, fostering responsible decision-making.