Smiling Rocks is a lab grown diamond jewelry brand aiming to build a chain of smile through sustainable luxury. A certified sustainable brand established in 2018 in New York, Smiling Rocks gives back through its business to various charity partners. The co-founders, Manish Jiwani and Zulu Ghevriya, wanted to refashion the jewelry industry with a sustainable approach. Through the innovation of lab grown diamonds, the brand is proud to say "Diamonds are for Everyone ®." It gives back 3% of its distribution cost on jewelry and 1% of its loose diamond revenue to different causes, such as Education Support, Medical Support, Animal/Wildlife Protection and Environmental Protection. The brand is a certified Butterfly Mark brand from Positive Luxury on our ESG+ framework. It is also a SCS certified brand and a 1% for the Planet member for its 1% of loose diamond business contributing to protecting and preserving environmental causes. diamond industry.
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